Commercial Growth & Customer Transformation

Our Commercial Growth & Customer Transformation service is dedicated to helping organisations achieve step-change improvements in revenue and market share by focusing on the customer journey and modern commercial levers. In today's market, effective growth requires integrating the entire commercial lifecycle: marketing, sales, product, and service.

We work with organisations to diagnose stalled growth, poor customer retention, and low marketing ROI. The engagement results in a complete redesign of the "Revenue Engine," ensuring that your customer value proposition is compelling, your sales force is optimised, and your channels (digital and direct) deliver a world-class customer experience (CX).

This service is crucial for companies that need to:

1. Accelerate growth in saturated markets.
2. Launch or monetise new products/services.
3. Fix high churn or poor customer satisfaction scores.
4. Integrate commercial teams post-merger or acquisition.

Key Outcomes & Impact

By restructuring your commercial capabilities around the customer, we deliver accelerated, profitable, and defensible growth.

1. Accelerated Revenue Growth: Deliver 5-15% sustained increase in annual revenue by fixing sales pipeline leakage, improving pricing strategies, and expanding market penetration.
2. Customer Lifetime Value (CLV) Uplift: Increase customer retention rates and average transaction values by developing superior customer experience journeys and effective cross-sell/up-sell programs.
3. Market-Ready Propositions: Define clear, compelling Value Propositions and pricing structures that differentiate you from competitors and maximise gross margins.
4. Sales Force Effectiveness (SFE): Improve sales productivity (revenue per rep) through better territory design, enhanced skills training, and optimised Customer Relationship Management (CRM) tool usage.
5. Enhanced Digital Channels: Integrate digital marketing, e-commerce, and self-service channels to reduce the cost-to-serve and increase lead generation efficiency.

Typical Scope & Execution

Our transformation approach covers the commercial ecosystem from market strategy down to front-line sales execution.